Floris — Re-Branding

↳ Project Overview

The name Floris has Latin origins, rooted in "Flōs" meaning "flower" and metaphorically, "innocence" and "virginity." Linked to "Flōrĕo / Flōrens," it conveys concepts of blooming, flourishing, and joy.

↳ Project Process

In Roman mythology, Flōra, the goddess of flowers, gardens, and spring, symbolized renewal and held a festival, the Floralia, celebrating life and flowers. The rebrand translates that heritage into a refined wordmark, a lotus-in-circle symbol, and a calm violet palette applied across packaging and stationery.

↳ Final Result

A timeless, feminine identity system — from perfume bottle to gift box to letterhead — that feels rooted in classical elegance while reading as a modern luxury house.